COM223: Defining Persuasion

COM223: Defining Persuasion.

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Compare the definitions of persuasion presented in the Howell (1973) article(attach below) and in Chapter 1 of the textbook(attach below). How has the definition of persuasion changed over the past forty years? Based on your comparative analysis, predict how the definition of persuasion will change in the next forty years.

Your initial response should be 200 to 250 words in length. Please support your claims with examples from the text, required and recommended material, and/or scholarly articles.

It will be in essay format APA style. not question and answer

book: Magee, R. (2014). Persuasion: A social science approach [Electronic version]. Retrieved from

Article: Howell, W. S. (1973). Innovations in persuasion. Communication, 33-40.

COM223: Defining Persuasion