Analysis the attached case “The Rise and Fall of ZO Rooms” .

Analysis the attached case “The Rise and Fall of ZO Rooms” ..

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  1. Use the five forces model of competition to analyze the industry environment in which ZO Rooms was operating. (Max. 3 Paragraphs)
  2. Explain ZO’s business model. How did the firm create, deliver, and capture value for both budget-minded travelers and unbranded hotels? (Max. 3 Paragraphs)
  3. In December 2015, OYO made an offer to acquire the struggling ZO Rooms. Why? What type of acquisition was this? What were the intended benefits for both parties? (Max. 4 Paragraphs)
  4. Why do you think ZO Rooms failed? Support your answer with specific details. (Max. 2 Paragraphs)

Analysis the attached case “The Rise and Fall of ZO Rooms” .