A corporation in the United States is about to expand its business globally. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a manufacturing plant in Asia. The president and chief executive officer (CEO) is concerned

A corporation in the United States is about to expand its business globally. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a manufacturing plant in Asia. The president and chief executive officer (CEO) is concerned. he has heard many stories of companies that have tried to expand globally, but operations either failed miserably or did not live up to expectations because of the cultural differences.

A corporation in the United States is about to expand its business globally. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a manufacturing plant in Asia. The president and chief executive officer (CEO) is concerned

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